A lot of things have characterized the situation in the media business these days. These include chaotic alterations, extreme rivalry, new sorts of production and delivery, and also the arrival of completely new-fangled kinds of products. It has been prominent that publishing online magazines articles have had an effect on the regular paper magazine business. Print magazines now have to make use of new strategies, as online magazines articles have changed in a big way how the marketplace works. Both audience and advertiser behavior has drastically altered due to the expansion of the web. And the continued existence of the newspaper, periodicals and book industries has been severely tested by all this. So let's have a look at the effect of the web on magazine business.

Impact on Print Magazine Industry

The physical nature of an industry, particularly the intensity of concentration and loftiness of entry barriers, have a worth mentioning influence on firms. Thus, the performance of individual firms can be expected to be affected by the physical nature. The magazine business exists in monopolistic competition and is characterized by restrained intensity of direct competition and lesser hurdles to making an entry. Magazine bazaars are also mature with limited growth potential, and recent business process digitalization trends are showing the way towards more number of titles and a declining average circulation per title also sees that the threats from new technologies are fairly lofty in the magazine business.

The Effect on Paper Suppliers and Printing Houses

For the paper magazine trade, the main supplier groups are paper suppliers, self-employed journalists, printing firms, distributors and telemarketing firms. The Internet as such has not changed the roles or powers of any supplier group, even though fresh developments in digital tools and technology have accelerated the magazine manufacturing practice. We should wait and see whether the dispersal of digital copies put up for sale on the web will change the responsibility of paper suppliers and printing houses.

Readers and advertisers are the two groups of customers when it is about magazines. The rising use of the Internet and its effect on readership is a particular worry for publishers. On the other hand, advertiser behavior is not surprising, and rising brand promotion has particularly impelled income to end user magazines. Either the magazines are sold by single copy sales or subscriptions. In the future, it is possible that role of other channels will be diminished by direct online sales. However, online sales are still marginal at this point.

The Internet would make price competition more transparent and transfer competition to price as a result. This has not been the case in the magazine publishing industry. We can say that burly magazine brands that set apart products have something to do with this. A flourishing magazine site may well bring about higher customer loyalty. Most of the web apps are not easy to have as proprietary of a lone firm, even though brands on hand may lessen the threat of substitute products. Vastly segmented Internet services create a hazard of replacements to magazines.

It seems that most of the identified effects sooner or later have an impact on the rivalry among existing competitors. The effect of online magazines is that magazines face new threats of replacement products from extremely aggressive Internet services which add to the struggle among existing competitors. What's more, the Internet broadens the geographic marketplace and therefore increases the number of competitors. For that reason, it seems that the Internet's impact on the magazine publishing industry ends in competition amongst competitors on hand; the web brings in another aggressive weapon.

On the other hand, dealing with the web is also about managing the issues due to change as purchaser preferences are continuously varying and the magazine company has to get acclimatized to those transformations. Meanwhile, the internet has the prospective to accompany rather than being an addition to print magazines. On the other hand, it should be noted, that the effects of technology on existing firms are not uniform, but depend on how firms respond to the changes. Following this logic, it seems that firm specific resources and capabilities will define how the effect of publishing online magazines articles on the competitive positions in the paper magazine trade will be. Most media companies have their approach put up on limiting changes and consistency; thus it may be that capabilities for organizational change will provide a basis for the competitive advantages of magazines.

Finally, we can say that most people these days are finding it easier to just use the internet rather than buying a paper magazine, let alone subscribing for it. Also, the online version of magazines is way cheaper than the traditional version. Considering all this, we can only conclude that the online magazines industry is here to stay. However, the print magazines can survive by getting more acquainted with using internet as a marketing tool for the magazines. Perhaps they can offer a cheaper online version of their magazine as well to promote their brand.